Finding the Root Cause of a Sudden Google Search Decline Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched…
The search landscape for local businesses changed overnight when the grid shifted. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number…
The map pack ghost and the math of disappearing storefronts The smell of wet concrete always reminds me of the afternoon I spent pacing outside a plumbing warehouse in an industrial park. I spent three…
Normalizing Your Rank After a Keyword-Stuffed Name Penalty I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law…
The sidewalk on 4th Street smelled like wet concrete and exhaust when my phone buzzed at midnight. It was a local cafe owner; his voice was shaking. A competitor had dropped twenty 1-star reviews in…
Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary verification tier was enough to…
The math behind the three mile radius that determines your revenue Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads: a single…
The air smells like wet concrete and ozone after a summer storm. I am standing outside a shuttered storefront, watching the reflection of the neon lights in a puddle, thinking about how many business owners…
The ghost in the GPS coordinates I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google…
I am sitting in a room that smells like peppermint and old paper, staring at a stack of utility bills that shouldn’t exist. My eyes are tired from tracing the digital footprints of a plumbing…